Hi, I'm Kyle Naughtrip—a Chicago native and Miami University alum who spent over a decade navigating the fast-paced world of New York City. Now, I'm a proud Cincinnatian, where I live with my incredible wife, Nikki, and our amazing daughter, Remi.

My Journey

From New York City's fast-paced tech scene to Cincinnati's innovation hubs, my 15-year career in marketing and business leadership has been a thrilling ride. Whether I was driving user acquisition at Uber, managing high-profile NFL/Verizon partnerships, or Co-founding businesses with my wife, like Nikki Martinkovic Print Studio and The Scribble Society, one thing has remained constant: my commitment to growth and collaboration.

My diverse roles have equipped me with a unique skill set, from digital marketing and sales to operations. I've even remotely scaled a mom-and-pop cannabis brand to $2.4MM in its first year, proving that effective marketing transcends industries.

Today, my mission is clear: to be the marketing sidekick your small business needs. With a track record in everything from social media to operations, I'm not just here to help you survive—I'm here to help you thrive. Let's grow together.

My Story

I grew up in an entrepreneurial family that taught me the value of hard work, the importance of community, and the thrill of seeing a business grow from a mere idea to a community staple. My mom had her own interior design company, and my dad built one of the country's largest soccer specialty retail stores. Working for him through high school and college was more than just a job; it was a masterclass in work ethic, customer care, and entrepreneurial thinking.

However, despite his success, my dad faced challenges he couldn't overcome, eventually closing his stores. He excelled in what he did but needed more resources and marketing support to adapt to a rapidly changing business landscape. This experience taught me that even the most passionate business owners could struggle without the right guidance and tools.

That's why I founded Sidekick Marketer. My mission is to help small business owners leverage digital channels—from social media and content creation to website design—to transform their businesses. With over 15 years of experience working with top brands, I bring a blend of big-brand strategy and small-business focus. I can't turn back time to help my dad, but I can use my skills to ensure other small business owners don't face the same hurdles. Let's grow together, building successful businesses and strong, vibrant communities.

Our Strategy, Mission, and Vision

  • Our approach to marketing is rooted in partnership and results. We believe that every business is unique, and there's no one-size-fits-all solution. That's why we start by understanding your specific goals, challenges, and target audience. From there, we craft a tailored marketing strategy that leverages the most effective channels for your business. Our focus is on sustainable growth, not just quick wins. We aim to build a strong foundation for your brand, driving long-term success through data-driven decisions and creative problem-solving.

  • Our mission at Sidekick Marketer is to empower small businesses to reach their full potential through effective and affordable marketing solutions. We know the challenges that small businesses face, especially when competing against larger entities. That's why we're committed to leveling the playing field, offering top-tier marketing services that are accessible and tailored to the needs of small businesses. We're not just a service provider; we're your marketing sidekick, committed to your success every step of the way.

  • Our vision for our clients is to see them not just survive but thrive in today's competitive marketplace. We aim to transform small businesses into local leaders, recognized and respected in their communities. Through our services, we envision our clients enjoying increased brand awareness, customer engagement, and revenue. But beyond the numbers, we want to build strong, lasting relationships with our clients, becoming a trusted partner in their long-term success.